Journey of a Thousand Miles, etc.

Most of you are awfully busy right now, and I appreciate you opening up your email to check us out this week. I won’t keep you long, I just want to share some mid-season success stories to help you rally for the home stretch and focus on the prize at the finish line – which is building the business you really want.

There’s an old saying that’s stuck in my brain now, “the journey of a thousand miles begins with a single step.” I’m not sure if it’s from the Chinese philosopher Lao Tzu, or something I read in a fortune cookie. But it’s worth contemplating here in the middle of tax season. You may not be interested in making big changes to anything right now. But even little changes can make a big difference in your practice over time. Read more…

How to Compete with the “Big Boys”

TaxCoach members tend to be lone wolves. That doesn’t mean you work alone – most of you have at least some administrative staff, and several of you run big offices with a dozen or more working on the premises. But very few of you work for the large local firms, the 50-person firms that so many business owners look up to as the “gold standard” of accountants.

Those big independent firms – ranking just below the Big Four and other national firms in local presence – have worked hard to build their reputations as solid, trustworthy, and safe to do business with. Who could fault a CFO or business owner for choosing Arthur Anderson (at least, until Enron)? Read more…

Captain Kirk’s Secret to More Confidence and Higher Fees

Captain KirkAny Star Trek fans in the room? I’m talking the “real” Star Trek, with William Shatner as Captain Kirk, Leonard Nimoy as Mr. Spock, the perfect pan-ethnic supporting cast, and one poor schlemiel in a red shirt who beams down to the planet and never makes it back alive.

Star Trek’s United Federation of Planets had one rule so important they called it the Prime Directive: “No identification of self or mission. No interference with the social development of said planet.  No reference to space or the fact that there are other planets or civilizations.” In other words, no interfering with any other civilization’s development.

Here at TaxCoach, we have our own Prime Directive: Lucror Vestri Dignitas, or “charge what you’re worth.” Not quite as grandiose as the Star Trek directive. A little mercenary, even. But still well worth remembering as you build your tax and financial services practice. Read more…

Election Marketing Update

I know, I know… you’re already sick and tired of reading about the 2016 election. You’ve had all you can take of the mudslinging, the lies, and the controversy. And you’re one of the millions of people googling “move to Canada.” But hear me out… this is a big opportunity.

“Elections have consequences,” President Obama said back in 2009. These include tax consequences. Your prospects and clients may or may not be tired of the election coverage. But they’re wondering what the races and results will mean for their taxes. That gives you the opportunity to score points by delivering that information. (Seriously… should they really be turning to Fox News for tax-planning advice?)

They may also want to know what you think about the candidates. This year, the candidates themselves make that harder than usual. Read more…