The Worst Parenting Advice You Can Give Your Kids?

I’ve loved nearly every minute of the challenge of building TaxCoach. We started out as one of those ideas-at-a-lunch that Keith and I shared, and over the last 11 (11!) years, grew into a bona fide business and genuine national community. We’ve changed businesses, changed lives, and made friends all across the country.

Having said that, I’ve loved even more of the even greater challenge of raising three bright beautiful kids. I love them all: my 19-year-old daughter, who’s looking for a summer internship as a Nazi hunter (she says she needs to get cracking, before the Nazis are all dead); my 15-year-old daughter, who’s published two novels; and my 10-year-old son, who gets excited to earn his own money to pay for new videogames. Read more…

Marketing Tips from Captain America

CaptainAmericaThis weekend, I took my 15-year-old daughter and 10-year-old son to see “Captain America: Civil War.” My daughter absolutely loves Marvel comic book movies – in fact, she’s the one who convinced me to give them a try in the first place. And my son loves just about any movie. So we trooped on down to the local multiplex, dropped $60 on tickets, popcorn, and those annoying 3D glasses, and had a great couple of hours once the endless commercials and previews were done rolling.

After the movie was over, we sat in our seats while the credits rolled and the rest of the audience filed out. We knew that even after the “movie” was over, we’d be rewarded with more. And we were… there were teasers for the Black Panther movie coming in 2018 and a new Spider-Man movie, too. My kids and I will be back to see them both. Read more…

Don’t “Express Yourself.” Define Yourself.

It’s May, and “the season” is hopefully receding into memory. Was it a good one? Or are you not quite “there” yet?

I want to talk today about one of the biggest mistakes that keeps tax and finance professionals from realizing their potential, and that’s failing to define yourself to your markets.

Why is that such a mistake? Well, if you fail to define yourself, your prospects and clients will do it for you. That would be fine, if you could count on them to define you and your value exactly as you would define it yourself. Unfortunately, they won’t – and you’ll find yourself spending way too much energy correcting their mistake, if that’s even possible. Read more…