Sooooo Boring…

If you’ve spent any time on the internet at all, you’ve signed up for dozens of electronic newsletters and mailing lists and spent hours cleaning out your inbox. You may have even downloaded one of those apps that goes through your “promotions” folder and periodically unsubscribes you from the periodicals you don’t read anymore.

There’s a reason marketers write those newsletters and send them out. They work.

If you’re looking to build your business and maintain those all-important relationships with clients, you should be doing that, too. The hard part is coming up with content they’ll actually want to read. Read more…

Double Your Referrals This Tax Season

A couple of weeks ago, I had a conversation with one of our members who already has a practice that most TaxCoach members would envy. He’s not interested in “growing” his clientele so much as he is in “renovating” it, with more business owners and more financial service business. I’ll call him “Carl,” because that’s not his real name.

Carl hasn’t done a lot of formal marketing over the years. He’s grown primarily through referrals — and he’s done it without ever actually asking for referrals. Read more…