Marketing Lessons from Blockbuster Video

You probably read the title of this article and thought, “Wait a minute, is Blockbuster even still in business? I bet this is one of Ed’s bait-and-switch articles…” And you would be right! Blockbuster is still on life support, under the Dish Network satellite TV umbrella. But I’m not here to tell you about anything Blockbuster itself did that will help you grow your business.

So… a guy named David Cook started out in business supplying software services to oil and gas companies in Texas. In 1985, his wife suggested he start renting videocassettes instead, and Blockbuster was born. At its peak in 2004, Blockbuster had 9,094 stores across the world, 84,300 employees, and $5 billion in market capitalization. Read more…