Random Thoughts On Pricing

Here in the business world, some of us love to use the sort of annoying, pretentious, and useless corporate jargon that drives normal people nuts. We reach out to new customers, onboard them, and circle back to touch base with them. We drink the Kool-aid, think outside the box, identify core competencies, take it to the next level, and leverage best practices. Read more…

A Win For The Good Guys

Earlier this week, the Nobel Foundation announced that Professor Richard Thaler of the University of Chicago’s Booth School of Business had won the 2017 Nobel Prize in Economics. Thaler made his bones through his study of behavioral economics, the search to understand how psychological, social, cognitive, and emotional factors affect financial decisions. His newest recognition is a timely reminder this tax-planning season that we can’t appeal to logic and reason alone to sell our services. The more you know about the science that earned Thaler his win, the more effective you’ll be in building your business. Read more…