Hate to Sell? Try This (Part Two)

Last time we met, we talked about how many TaxCoach members hate to sell. We walked through some of the reasons why tax business owners hate it (because they associate it with used car salesmen). And we discussed two ways to take selling out of that realm. First, realize that, unlike with used cars, people actually want to buy tax savings. And second, realize that selling tax savings doesn’t have to involve the sort of high-pressure closing associated with used cars. At the end of the article, I promised you two alternatives to selling that can help fill your office with happy clients, without ever having to resort to uncomfortable “pitches” or “closes.” Read more…

Hate to Sell? Try This (Part One)

Most TaxCoach members didn’t become tax professionals because they wanted to “sell.” Then they got out in the real world and discovered that selling is an essential part of building your business and building your brand. But deep down, many still feel uncomfortable with the very concept of “selling” and the need to sell themselves, their services, and their value. Read more…