Category Archives: Tax Marketing

Walmart Steaks

Years ago, Folgers Coffee scored big with a series of ads taking the viewer inside various gourmet restaurants while a voiceover whispered “we’re here at such-and-such snooty restaurant, where we’ve secretly replaced the fine coffee they usually serve with Folgers Crystals. Let’s see if anyone can tell the difference.” Then they interviewed diners, who expressed shock (and no small amount of embarrassment, I’m sure), when they discovered how much they liked the schlocky Folgers instant instead of the “gourmet” brand they expected. (This was way before Starbucks elevated our palates and made us all coffee connoisseurs.)

Now Walmart has shamelessly ripped off paid homage to Folgers with their own ad promoting — believe it or not — Walmart steaks. “We’re here at the famous Golden Ox steakhouse in Kansas City, where we switched their steak, with Walmart’s choice premium steak…” (If you haven’t already seen it, click here to see for yourself — do it before you read the rest of this article.) Read more…

Marketing Advice from Winston Churchill

Sir Winston S ChurchillIf you’re not joining us on our Wednesday Member Call-Ins, you’re missing a big part of your TaxCoach membership. I realize it’s not always easy to reserve an hour out of your week to work on your business instead of in it. But if that’s the case, you probably need the Wednesday Call-In even more!

On this week’s call, a member from Oregon asked a great question – and a great man named Winston Churchill had an equally great answer. Read more…

How to Be an Overnight Success

10yearsTen years ago this week — May 26, to be precise — Keith and I threw the switch on a brand-new website offering a new kind of tax-planning software: “plain-English planning, with the savings your clients really want.”

When we started, we were TaxCoach Software, an online planning application. Now we’re TaxCoach System, a comprehensive business development tool consisting of three parts: the planning tool, the marketing tools, and the community. (That’s you.) Read more…

Who’s Your Supervillain?

Photo credit: http://vignette2.wikia.nocookie.net/marvelmovies/images/b/bc/Ultron_Empire_textless.jpg/revision/latest?cb=20150126200212My daughter Margaret is a huge fan of the Marvel Comics superheroes, so last weekend I took her and her brother Oliver to see the latest Marvel Movie, “Avengers: Age of Ultron.” If you’re a comic book fan, you know the drill: a bunch of superheroes (Iron Man, Captain America, Thor, the Hulk, the Black Widow, and Hawkeye) team up to save earth from the latest and greatest threat. CGI special effects, extended fight sequences, and deadpan wisecracks ensue.

I’ve never been much of a fan of comic book movies. I think it’s silly how Hollywood remakes Superman every five years or so — but they all seem to make money, so maybe they know something I don’t. Anyway, this movie was pretty good, and I told Margaret I would be happy to take her to any other superhero flicks she wanted to see. She immediately rattled off a list of “coming attractions” — I hadn’t realized how thoroughly the comics had taken over the theaters. Read more…

Incongruous

I’m fortunate to have an easy commute most mornings. My drive from suburban Anderson Township to TaxCoach’s office, high atop the Globe Insurance Building on stately Hyde Park Square, is a tad over 8 miles and usually runs under 20 minutes. It’s a pleasant-enough route, with no junkyards or used-car dealers to mar the view. But there is one half-mile stretch on Ohio 32 that takes me past a couple of billboards every morning. And the most recent ads caught my attention.

The first billboard, just to the north of the Speedway where I sometimes fuel up in the morning, catches my eye with dark tones and an ominous font: “Diabetes? A heart attack might be right around the corner.” The billboard directs viewers to a web site where they can presumably learn how to avoid that heart attack. Read more…