My daughter Margaret is a huge fan of the Marvel Comics superheroes, so last weekend I took her and her brother Oliver to see the latest Marvel Movie, “Avengers: Age of Ultron.” If you’re a comic book fan, you know the drill: a bunch of superheroes (Iron Man, Captain America, Thor, the Hulk, the Black Widow, and Hawkeye) team up to save earth from the latest and greatest threat. CGI special effects, extended fight sequences, and deadpan wisecracks ensue.
I’ve never been much of a fan of comic book movies. I think it’s silly how Hollywood remakes Superman every five years or so — but they all seem to make money, so maybe they know something I don’t. Anyway, this movie was pretty good, and I told Margaret I would be happy to take her to any other superhero flicks she wanted to see. She immediately rattled off a list of “coming attractions” — I hadn’t realized how thoroughly the comics had taken over the theaters.
I have to confess, though, that as much as I liked the Avengers, I liked the villain even more. Ultron is a humanoid robot, voiced by the appropriately creepy James Spader, and I almost found myself rooting for him to succeed.
Last year, I wrote about superheroes and asked “What’s your superpower?” Mine is telling stories. Yours might be saving clients money, or protecting them from bad business decisions. Clients love superheroes.
But superheroes, all by themselves, aren’t enough for a great story. They need super villains to fight. Audiences love watching Iron Man use his superhero suit to fight robots from space. But nobody wants to see Tony Stark, the man behind the Iron Man suit, taking on the schlub in Human Resources.
Who’s your villain? Who can your clients see you fighting on their behalf? Is it the IRS? Is it all of Washington, DC? Maybe it’s wasted tax dollars?
Clients want to see you fighting the good fight. The more intimidating you make your opponent out to be, the more impressed they’ll be with you. Take it from The Avengers: hundreds of millions in box-office revenue can’t be wrong!